All you need to know about today’s Apple event.


The Retina iPad mini is real! Finally, the 7.9″ tablet from Cupertino has a 2048×1536 resolution, but, with a catch: the price has moved up from $329 to $399. You can still grab the older iPad mini model, which design-wise is still exactly the same, for $299, which wasn’t a significant drop, but a drop nonetheless. One thing that did come as a surprise to me was that the iPad mini now includes the new A7, bringing it on par with all the other top tier devices including the newly announced iPad Air and the iPhone 5s.

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As expected, this device will also come int he new Space Grey color, however there is no gold option to be found for any of the new iPads. No Touch ID was brought to the table, and the cameras remain at 5MP, not the rumored bump to 8MP like some of us expected. Outside of that, the only real new feature for the iPad mini was the Retina display that is now included, and some internal upgrades plus a price hike.

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Apple today announced what we thought was going to be the 5th generation iPad. For most of the time we’ve known it as iPad 5. Or iPad with Retina. Instead, Apple went with its MacBook naming scheme and scrapped the confusion by calling it ‘iPad Air’. So, now we have iPad 2, iPad Air and iPad mini.

Air took me aback for a while, until I saw why. It’s so much thinner and lighter than the last iPad that it’s going to provide a radically different experience. The bezels are 43% thinner than any other iPad before it. It’s the “lightest full-size tablet in the world”. It weighs only 1 pound. It’ll be available in white/silver and black/space gray.

Specs-wise, we’re looking at a device hosting a64-bit A7 chip which should make it twice as fast as the iPad 4 in every way. Wether your gaming, or creating media content, you’ll notice the speed jump. It’s not just the processor that makes it faster, it’s faster in terms of Wi-Fi too having been equipped with the new multi-band MiMo wireless technology. Like the iPhone 5s, it has a co-processor for motion dubbed the M7.

It has a 5MP iSight camera with 1080p HD video capture, and you’ll be able to make better quality FaceTime calls too. And, it has the same 10 hour battery life that’s been the mainstay feature of iPad since 2010.

iPad Air will hit store shelves on November 1st and cost $499 for the 16GB Wi-Fi only model. Cellular models start at $529 as always. All the storage options and prices remain the same as the last generation.

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Apple has put in a lot of effort into redesigning and re-engineering its iWork suite of apps.

The software is being redesigned for both Mac and iOS – a stripped back and cleaner interface for both sets of devices.

All three apps – Pages, Numbers and Keynote – feature new features, such as new keyboard tools and content sensitive menus to reduce the amount of clutter on screen.

Numbers, which Eddy Cue said reinvented spreadsheets, gets interactive, live charts. Keynote, the “gold-standard of presentation apps”, has a bunch of new effects and animations, more realistic physics and was used to host the Keynote we just saw.

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iWork for iCloud is also being updated, as we speculated earlier today, and will be live soon after the presentation. One great new feature being added is the ability to collaborate on documents, something that was one of the most requested features.

A humorous demo showed Eddy Cue and Roger Rosner editing a document together in real time and showed off some of the capabilities of the web apps.

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Best of all, all of the iWork suite of apps will be free with the purchase of a new Mac or iOS device and will be available today.


iLife has all new features, including new interfaces, and a new price point for any new Mac or iOS device. The new interfaces, which are all being launched today, are rethought on iOS to better match the look and feel of iOS 7. On the Mac side of things, the designs have also been better thought to look more like the iOS counterparts, including new colorful icons (except for Garageband on OS X). Many of the new features were under the hood, including 64-bit support on iOS to support the new A7 chip, with the most forward facing change being the new user interfaces. If you are someone that is looking to buy a new Mac or iOS device, then you will be getting these new apps for free through the respective App Stores. This is available today for free on any new Mac or iOS device.

As expected, Tim Cook and Phil Schiller took to the stage to talk about the Mac and reveal new Mac hardware at today’s event.

Tim Cook spoke about the Mac as a category that Apple still deeply believes in and commented on the competition stating that they are different, confused:

They chased after netbooks and are trying to make PCs into tablets and tablets into PCs but that Apple has a very clear direction and a very ambitious goal

In order to reach this goal, Apple unveiled the new MacBook Pro with Retina Display. Both the 13-inch and 15-inch models received considerable upgrades.


The new 13-inch model is now lighter at 3.46 pounds and thinner at 0.71 inches.

Internally it’s improved too with the new 4th generation, dual core Haswell chips being incorporated as expected.  Intel Iris integrated graphics are up to 90% faster and the flash storage is improved and should be 60% faster. Improved WiFi is also present with 802.11ac support and Thunderbolt 2 is also included.

All of this power, accompanied with OS X Mavericks, will give you 9 hours of battery life on the 13-inch model (including iTunes video playback).

What’s most impressive is the price – the 13-inch MacBook Pro with Retina Display now starts at $1299 and ships today.

The 15-inch MacBook Pro with Retina Display saw many of the same internal improvements like Thunderbolt 2, improved Flash storage as well as 802.11ac WiFi support. Some of the internals are a step above its 13-inch counterpart with a quad-core Haswell chip, Intel Iris Pro graphics, GeForce GT750M in some models and up to 8 hours of battery life.


The 15-incher also received a price reduction – it starts at $1999 and ships today.

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During today’s announcement, Phil Schiller took time out to mention the Mac Pro again. This time, he gave us more than just a sneak peak of the computer that’s going to be both designed and assembled in the US. It’s an incredible machine that’s not only the fastest machine on the planet (available to consumers), it’s also the quietest when idle, as quiet as a Mac Mini.

Inside are some incredible innovations, like the single fan used to keep it cool, but also the new thermal core. Even the machining process at the factories looks incredible. It’s almost entirely made from metal, its storage is all flash based, and can be customized to order.



Next Gen – Intel Xeon E5,
Quad, 6, 8 or 12 core.
Up to 30MB L3 cache
40 lanes of PCI Express gen 3


Fastest memory ever put in a Mac.
1866MHz speed, with options up to 64GB RAM

AMD FIrePro GRAPHICS. 528GB/s total bandwidth. Up to 7 teraflops.

Storage – all flash. Up to 1.2GB/s reads, 1.0GB/s writes. Up to 1TB storage.

I/O options

Expand through Thunderbolt 2. Up to 6 devices per port.

Video – Up to three 4k displays. Single and dual input displays. HDMI 1.4.

It has a motion controller, the I/O illuminuates when you turn it around.

Mac Pro didn’t get a concrete release date, but, it will be available in December and will cost upwards of $2999 depending on which options you choose.


The Apple keynote is going on right now, and we finally have a Mavericks date and price. Of course, new features of Mavericks includes things such as the vastly improved multi-display support, the new version of Safari, the new Maps application, Notification improvements, Finder improvements, and more. OS X Mavericks is a huge advancement to OS X, and now you know when you can get it.

Other improvements include insane new memory management, such as the ability to allocate 6GB of data into only 4GB of memory. The following devices are compatible with Mavericks:

– iMac
– MacBook Pro

– MacBook Air
– MacBook
– Mac Pro

– Mac Mini

Everything forward

So you can get all these new features of OS X Mavericks for nothing at all, free. That is just crazy. Apple has been known to price its operating systems very cheap, pricing Mountain Lion at only $19.99. But Craig Federighi came out and said that today Apple would be “revolutionizing” the pricing of operating systems, and that is just what it did. Who would want to buy Windows 8 Pro for $199 when you can buy a Mac and update your operating system to the latest and greatest for FREE!? No one that I know of.

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