Apple scores BBC DJ Zane Lowe to work on iTunes Radio.

Apple just snagged one of the world's top radio personalities.

After more than a decade at BBC Radio 1, well-known DJ personality Zane Lowe has taken a job with Apple in Cupertino, California.

Although the five-time Radio Academy Award winner hasn’t said what he’ll be doing at Apple, he will reportedly work on iTunes Radio.

Plenty of tailored stations are already available through iTunes Radio, but Lowe’s hiring could signal Apple’s plans to incorporate old-school DJ personalities for artist interviews and commentary.

Lowe made a name for himself over the years by surfacing emerging talent and scoring exclusive, wide-ranging interviews with artists like Kanye West, Eminem, Jay Z, Rick Rubin, and Chris Martin.

As a DJ, he’s played massive festivals like Coachella and Glastonbury. For several years at Radio 1, his team spent a month airing interviews and behind-the-scenes looks at albums considered to be masterpieces, such as Pink Floyd’s Dark Side of the Moon. He’s also a producer who was just recently nominated for a Grammy for his work on Sam Smith’s debut album, The Lonely Hour.

Annie Mac will replace Lowe after his last show airs on March 5th.

Apple has ambitious plans to reinvent the music industry yet again, according to multiple reports. Tim Cook, Eddy Cue, and Beats executives were just recently seen at the Grammys, and an all-new, Beats-inspired iTunes streaming service is expected to come out later this year.

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