Ex-Apple engineer wants you to think different about furniture.

Campaign chair

Here’s good news for anyone who has had to carry a heavy couch up or down several flights of stairs and/or through narrow doorways: You can now pre-order a sofa that will fit into easily portable boxes.

This is Campaign furniture, and the company’s head is Brad Sewell, a former supply base engineer for Apple who worked with the iPod and iPhone manufacturing design team and clearly picked up a few tips while he was there. And right away, the company is taking on the big names in affordable home furniture.

“IKEA leaves much to be desired in terms of an assembly experience,” Sewell said (via Entrepreneur). “If you do the cost analysis, the shipping and your time would make that piece way more than it’s going for.”

Campaign launched its site this week. So far, you can order a chair, a loveseat, or a couch, but the company plans to expand beyond the living room in the future with bedroom sets and outdoor furniture, Entrepreneur reports.

For $95, you can claim a piece in one of five colors, and the first units are set to ship in November. The final prices will be $495 for the chair, $745 for the loveseat, and $995 for the sofa, which places them at a bit higher price point than comparable furniture from Ikea, but it will reportedly include shipping costs.

Campaign’s definitely making an interesting proposition here, and I’m all in favor of anything that makes moving easier. Especially if it keeps crap like this from happening.

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