Concept imagines Apple TV 4 UI w/ Siri, App Store, and more ahead of next week’s refresh.

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Earlier this month we reported that the fourth-generation Apple TV would arrive for customers in October for under $200 while Apple plans to keep the current, third-generation Apple TV around minus some of the new features included with the new hardware. 

Apple is currently planning to unveil its next-generation Apple TV alongside new iPhone hardware and more at its press event scheduled for September 9th.

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