Given Apple is expected to retain all current iPhone 6S finishes for the iPhone 7 as well – Gold, Rose Gold, Silver, Space Gray – it doesn’t come at any cost and is a safe play which should pay off.
- Goodbye 64GB
In addition to this, leak goldmine Weibo has revealed Apple will scrap the 64GB storage option for the iPhone 7 and iPhone 7 Plus.
On the surface this could be seen as a bad thing, but it is actually to allow Apple to upgrade storage for both phones with a new (and hugely welcome) 32GB entry level model followed by a 128GB midrange and 256GB top end.
This move would be widely applauded as Apple has been rightly criticised by many for sticking to the 16GB tier for so long on such a premium range. Meanwhile the jump to 128GB retains Apple’s love of upsell with the $100 more expensive middle tier long being the sweet spot for most buyers.
The Importance Of Hidden Gems
As welcome as both these leaks are, I suspect there will be a steady stream of additional ‘small surprises’ between now and September.
Why? Because word is already out that the iPhone 7 and iPhone 7 Plus look just like the iPhone 6/6S and iPhone 6 Plus/6S Plus – the third year Apple won’t have made visual changes to its iPhones and the first time this has happened since the first iPhone in 2007. The models will also controversially drop the headphone jack.
This all makes for a tough sell, especially with the 2017 iPhone 8 (yes, Apple will skip the ‘7S’) looking set to be a radical and exciting reinvention. So expect regular splashes of good news to ‘magically’ appear over the coming weeks in an attempt to change the narrative of ‘same old, same old. Especially with Galaxy Note 7 leaks wowing crowds.
Now the big hope is that Apple can step up and the iPhone 7 and iPhone 7 Plus are every bit as good as they will need to be…