BeSound, a company that’s currently running an Indiegogo campaign for Lightning-enabled noise cancelling headphones, has developed an iPhone 7 Plus mockup in a deep blue color to help promote its product. It also teamed up with a popular YouTuber to show off the mockup on video and help spread the word about its campaign.
Last week we saw a pair of similar iPhone 7 mockup videos, but this is among the first high quality glances at what the iPhone 7 Plus might look like come launch next month.
The mockup hits on all of the key points, including the lack of a 3.5mm headphone jack, a second set of speaker holes, subtler antenna lines, and a dual camera housing. The most obvious difference with this mockup is the deep blue color, a color that has been rumored to be on the table in previous reports although later reports have pointed to darker gray or black.
Three Smart Connector pins are also featured near the bottom of the dummy unit on its rear. The Smart Connector pins have been rumored to appear on a so-called iPhone 7 Pro model. Whether or not the iPhone 7 Plus will ship with Smart Connector pins is still yet to be determined.
YouTuber Lewis Hilsenteger, better known as Unbox Therapy, went hands-on with the mockup on video:
As stated at the outset, the idea for the iPhone 7 Plus mockup was a clever marketing move from Chinese company BeSound to drum up support for its noise cancelling headphones.
Noise cancelling headphones often feature a rechargeable battery, but the Thunder headphones will utilize power drawn from the iPhone’s Lightning port. BeSound states on its page that the Thunder headphones use an internal audio chip, and can offer 100% digital sound and end-to-end lossless playback.
BeSound is halfway to its $10,000 goal to fund its Thunder headphones. I suspect that, with the hype this mockup will drum up, it’ll have no issue reaching 100% funding.