Apple Stores to Start Selling Apple TV 4 on Friday – Mac Rumors

Apple began accepting pre-orders for the Apple TV on Monday morning, but has not yet announced when the device will be available for purchase in its retail stores. Apple Retail employees that have spoken to 9to5Mac have shed some light on when we might see the new set-top box, however, suggesting it will be in stores on Friday, October 30.

Apple retail locations are set to receive shipments at the end of the week, with Apple Stores being reconfigured overnight on Thursday to focus on promoting the new Apple TV.

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Friday is also the first day when pre-order customers who selected one day shipping will begin receiving their Apple TV orders. Some Apple TVs have already begun preparing for shipment and will be shipping out very soon. Best Buy is also accepting pre-orders for the new Apple TV, but isn’t allowing for in-store pickup until November 4.

The new Apple TV is available in 32 and 64GB configurations, with prices at $149 and $199, respectively. The device includes an A8 processor, a touch-based remote control that doubles as a game controller, a full App Store, universal search capabilities, and Siri integration.

Short and sweet: All the new magical stuff from Apple’s big event.

Apple and Cook have plenty to cheer about.

From the iPhone to the iPad to the Apple TV, Cupertino’s constellation of magical devices just got a little more magical.

Did you expect all that Apple goodness? Most of what we heard today already churned through the rumor mill: the plus-size iPad Pro; new Apple Watch finishes and bands; a refreshed Apple TV with games, apps and Siri functionality. And, oh yeah, the new iPhone 6s and 6s Plus with a whole new level of Force Touch, called 3D Touch.

There were even a few surprises, like the iPad Pro’s new Smart Keyboard and the iPad stylus, dubbed the Apple Pencil. But throughout today’s keynote by Tim Cook and his lieutenants, the series of under-the-hood upgrades they revealed promise to push all Apple products forward into the future.

Let’s take a moment to boil down all two hours and 10 minutes of this incredibly dense and surprisingly succinct Apple event.

Apple Watch gets more fashionable

More colors, more bands.

The Apple Watch got more watch bands, including some great leather ones from third-party makers. In addition, two new aluminum Sport models will be available in rose gold and regular gold colors. With the extra finishes, and a selection of bands that are both bolder and more subtle, you’ll be able to really customize the look of your Apple Watch.The new watchOS 2 allows an unprecedented amount of direct control via apps, like the demoed Facebook Messenger, iTranslate (real-time language translation right on the Apple Watch), a GoPro watch app that functions as a viewfinder, and a new medical app that shows live heart-rate stats for everyone, including pregnant mothers and their babies.

iPad goes pro

Amazing price point for such a massive upgrade.

The iPad Pro was as sexy as anticipated, with a 12.9-inch screen so large that you can set the screen of an iPad Air 2 in portrait across the left-hand side of an iPad Pro in landscape. There are 2,732 by 2,048 pixels for a total of 5.6 million, delivering more pixels than even a 15-inch Macbook Pro with Retina Display. There’s an A9X chip inside, which is 1.8 times faster than the previous chip in the iPad Air 2.“This is desktop-class performance,” said Phil Schiller.

iPad accessories: Apple Pencil and Smart Keyboard

Not sure of that name, but I'm sure we'll all get used to it.

There’s a new stylus in town and it’s called the Apple Pencil. Priced at $99, it uses Force data to become the best drawing tool you’ve ever used with an iPad. Apple Pencil might be a goofy name, even a bit pretentious, but it looks amazing: It’s powered by its own built-in Lightning port, just under where the eraser would be on a regular pencil.

A new Smart Keyboard for the iPad Pro will be powered by a little Smart Port (meaning you can say goodbye to Bluetooth pairing woes). It will cost $169.

Apple TV disrupts the living room

Want. Now.

The new Apple TV, available in October of this year, will cost you $149 for a version with 32GB of flash storage or $199 for a 64G version. It will have its own App Store and a new touch- and voice-enabled remote with an accelerometer and gyroscope, which make Wii-style games a reality on Apple’s set-top box. Looking for a gaming console for your kids? Why not get a $150 one that does what Nintendo’s does?Universal search ensures you’ll never have to jump into Netflix, Hulu, HBO or Showtime to find what you want to see again: Siri will look across multiple services and apps to get you to what you want. The future of TV is in those very apps, and we saw some amazing demos of the actual user interface itself (love those shaky new icons). Games like Crossy Road and Beat Sports, a new MLB experience, and a discount shopping app from Gilt mean new experiences on your big screen. Based on iOS, tvOS will power all these new apps, and it’s available for developers now.

iPhone 6s and 6s Plus: better, faster

Pretty in pink. I mean Rose Gold.

We knew iPhone upgrades would be announced at this event, but we were taken a bit aback by the possibilities when Phil Schiller showed off the new touch system, 3D Touch, which will add another bit of pressure sensitivity. Now you can tap, press lightly or press hard to get different effects. On the Home screen, you’ll get new contextual menus, like “take a selfie” on the Camera app icon.There’s a new A9 chip on the iPhone 6s handsets, with a built-in, always-on M9 chip. With the new phones, you’ll be able to say, “Hey Siri,” whenever you want — whether the phone is plugged in or not. She’s always available, and, as Schiller said, “Siri’s definitely sassy.”

Apple’s taking another path with purchasing these new devices, too, offering its own pricing plan that competes with the carrier’s own. For $32 a month, jsut a bit more than, say, AT&T’s own plan, you get the iPhone 6s, an annual upgrade, and Apple Care+, something you won’t find at your carrier.

Apple TV 4 hardware revealed: A8 chip, black remote, 8/16GB storage, same ports, no 4K.

The fourth-generation Apple TV, set to be unveiled at an event on September 9th and released in October, will feature a mix of new and familiar hardware, according to reliable sources. While the new device will sport a much faster processor than the current Apple TV, a color-matched remote control, and a somewhat larger body, it will lack support for 4K video streaming and have the same basic ports as the third-generation model…

The current Apple TV design, first released in late 2010, has 8GB of internal storage for caching media, and the fourth-generation boxes in testing surprisingly range from 8GB to 16GB of storage. We are told that Apple has considered two pricing strategies: the simultaneous release of a $149 base model with 8GB of storage alongside a $199 16GB model, or the release of the 16GB Apple TV alone at $149. In either case, Apple will offer a $149 Apple TV.

While the new Apple TV will include an App Store for deep support for gaming, sources say that the limited storage offered by 8GB and 16GB flash memory is appropriate for the new model, as all content outside of applications will be streamed directly from the Internet. Additionally, the new Apple TV runs an iOS 9 core, and iOS 9 includes several new features for reducing the file size of App Store apps, including the ability to load games in level-sized chunks and stream rather than store videos within app binaries.

Sources indicate that the new Apple TV will be powered by the A8 chip found in the iPhone 6 and iPhone 6 Plus, coming in behind the A9-based iPhone 6S and iPhone 6S Plus. In iPhones, the A8 is notably less powerful than the A8X chip found in the iPad Air 2, which includes an additional processing core and improved graphics. Still, the A8 is a substantial upgrade from the single-core A5 chip in the current Apple TV, and may have been tweaked for improved performance given the presence of guaranteed wall (rather than battery) power.

Besides touch support and motion control, we now know a bit more about the new remote control. Unlike the silver remote that comes with the current box, the new remote will be a dark gray/black color to better match the new box’s aesthetic. It will still be made of metal. Below the touchpad are a pair of tactile buttons (for Siri and the Home button), in addition to rocker buttons assumed to control volume levels.

We’ve also learned that the new box includes the same ports as the current Apple TV box: including a plug for power, a standard HDMI connector, and a small USB port for troubleshooting and connecting to iTunes on a Mac. We reported previously that the new Apple TV would look similar to the older model, but will be taller and thicker. We’re also told that Apple is omitting 4K support for content streaming, as BuzzFeed earlier reported, and AirPlay, despite the new iPhones being able to shoot video in that ultra high-resolution format.

The new Apple TV will also include system-wide Siri support for universal search, as we explained in early August:

Speaking of search, it sounds like one of the reasons behind making the new Apple TV software directly based on iOS 9 is for its new Proactive search support. In iOS 9, Proactive search brings new, more powerful and accurate system-wide search support. As Jeremy Horwitz also noted in March, one of the biggest omissions from the current Apple TV is system-wide search support. For example, a user cannot search for “James Bond” and see results across the iTunes Store, Netflix, the Crackle app, and the Apple Music library. Apple is said to be planning to fix that with the next-generation Apple TV software, but we are told that the company may wait to integrate the new search features until the Apple TV is populated with third-party applications.

Altogether, the new Apple TV will be the first major update to the device in a long time, including a revamped operating system, Siri support, App Store, gaming focus, and all-new touch-based remote. Stay tuned as we’ll have more details leading up to the September 9th event, where the new iPhones with Force Touch will also be announced.

Concept imagines Apple TV 4 UI w/ Siri, App Store, and more ahead of next week’s refresh.

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Earlier this month we reported that the fourth-generation Apple TV would arrive for customers in October for under $200 while Apple plans to keep the current, third-generation Apple TV around minus some of the new features included with the new hardware. 

Apple is currently planning to unveil its next-generation Apple TV alongside new iPhone hardware and more at its press event scheduled for September 9th.

Apple TV 4 coming in October for under $200, Apple TV 3 stays & gets new streaming service.

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With the official debut of the next-generation Apple TV less than two weeks away, sources have provided additional details on Apple’s pricing, availability, and product lineup plans for its set-top devices. According to sources, the fourth-generation Apple TV will be priced below $200, and is on track to become available in October. Apple executives are apparently still finalizing the price of the revamped living room device, but the latest options call for a starting price point of either $149 or $199, both higher than the third-generation Apple TV…

The new Apple TV will come at a premium price compared with the current model, which was originally priced at $99 from its launch in 2012, then was reduced to $69 this March. As the new box will be considerably more expensive than popular alternatives from Roku, Google and Amazon, Apple plans to keep the $69 third-generation device for sale as an entry level model within the Apple TV product line. The new Apple TV 4 will be very similar to the current model in appearance, but it will be thicker and slightly wider, sources say.

Apple’s next-generation Apple TV will include a number of new features to differentiate itself from the older version, including Siri support, a new remote control, an App Store with a Software Development Kit for developers, and a refreshed user interface. As soon as next year, Apple plans to release a cable-replacing streaming TV service that bundles multiple television channels for a price as low as $40 per month, but the new Apple TV will initially still require logins to cable networks to unlock content.

According to our sources, the software update that enables Apple’s cable-replacement service is currently planned to also become available for the third-generation Apple TV. However, the current model will not receive support for the upcoming App Store, nor will it be directly controllable by Siri. We will have more details on the new Apple TV’s gaming, Siri, and remote control functionality in the coming days.

Apple also plans to introduce the new iPhone 6S and iPhone 6S Plus at its September 9th event. As we have reported, the new smartphones will include Force Touch-capable displays, a new Rose Gold color option, 12 megapixel cameras with 4K videorecording support, more efficient wireless chips from Qualcomm, faster A9 processors with double the RAM and better battery life, and improved front-facing cameras for FaceTime. Apple, however, will not be introducing a new 4-inch “iPhone 6c.”