Short and sweet: All the new magical stuff from Apple’s big event.

Apple and Cook have plenty to cheer about.

From the iPhone to the iPad to the Apple TV, Cupertino’s constellation of magical devices just got a little more magical.

Did you expect all that Apple goodness? Most of what we heard today already churned through the rumor mill: the plus-size iPad Pro; new Apple Watch finishes and bands; a refreshed Apple TV with games, apps and Siri functionality. And, oh yeah, the new iPhone 6s and 6s Plus with a whole new level of Force Touch, called 3D Touch.

There were even a few surprises, like the iPad Pro’s new Smart Keyboard and the iPad stylus, dubbed the Apple Pencil. But throughout today’s keynote by Tim Cook and his lieutenants, the series of under-the-hood upgrades they revealed promise to push all Apple products forward into the future.

Let’s take a moment to boil down all two hours and 10 minutes of this incredibly dense and surprisingly succinct Apple event.

Apple Watch gets more fashionable

More colors, more bands.

The Apple Watch got more watch bands, including some great leather ones from third-party makers. In addition, two new aluminum Sport models will be available in rose gold and regular gold colors. With the extra finishes, and a selection of bands that are both bolder and more subtle, you’ll be able to really customize the look of your Apple Watch.The new watchOS 2 allows an unprecedented amount of direct control via apps, like the demoed Facebook Messenger, iTranslate (real-time language translation right on the Apple Watch), a GoPro watch app that functions as a viewfinder, and a new medical app that shows live heart-rate stats for everyone, including pregnant mothers and their babies.

iPad goes pro

Amazing price point for such a massive upgrade.

The iPad Pro was as sexy as anticipated, with a 12.9-inch screen so large that you can set the screen of an iPad Air 2 in portrait across the left-hand side of an iPad Pro in landscape. There are 2,732 by 2,048 pixels for a total of 5.6 million, delivering more pixels than even a 15-inch Macbook Pro with Retina Display. There’s an A9X chip inside, which is 1.8 times faster than the previous chip in the iPad Air 2.“This is desktop-class performance,” said Phil Schiller.

iPad accessories: Apple Pencil and Smart Keyboard

Not sure of that name, but I'm sure we'll all get used to it.

There’s a new stylus in town and it’s called the Apple Pencil. Priced at $99, it uses Force data to become the best drawing tool you’ve ever used with an iPad. Apple Pencil might be a goofy name, even a bit pretentious, but it looks amazing: It’s powered by its own built-in Lightning port, just under where the eraser would be on a regular pencil.

A new Smart Keyboard for the iPad Pro will be powered by a little Smart Port (meaning you can say goodbye to Bluetooth pairing woes). It will cost $169.

Apple TV disrupts the living room

Want. Now.

The new Apple TV, available in October of this year, will cost you $149 for a version with 32GB of flash storage or $199 for a 64G version. It will have its own App Store and a new touch- and voice-enabled remote with an accelerometer and gyroscope, which make Wii-style games a reality on Apple’s set-top box. Looking for a gaming console for your kids? Why not get a $150 one that does what Nintendo’s does?Universal search ensures you’ll never have to jump into Netflix, Hulu, HBO or Showtime to find what you want to see again: Siri will look across multiple services and apps to get you to what you want. The future of TV is in those very apps, and we saw some amazing demos of the actual user interface itself (love those shaky new icons). Games like Crossy Road and Beat Sports, a new MLB experience, and a discount shopping app from Gilt mean new experiences on your big screen. Based on iOS, tvOS will power all these new apps, and it’s available for developers now.

iPhone 6s and 6s Plus: better, faster

Pretty in pink. I mean Rose Gold.

We knew iPhone upgrades would be announced at this event, but we were taken a bit aback by the possibilities when Phil Schiller showed off the new touch system, 3D Touch, which will add another bit of pressure sensitivity. Now you can tap, press lightly or press hard to get different effects. On the Home screen, you’ll get new contextual menus, like “take a selfie” on the Camera app icon.There’s a new A9 chip on the iPhone 6s handsets, with a built-in, always-on M9 chip. With the new phones, you’ll be able to say, “Hey Siri,” whenever you want — whether the phone is plugged in or not. She’s always available, and, as Schiller said, “Siri’s definitely sassy.”

Apple’s taking another path with purchasing these new devices, too, offering its own pricing plan that competes with the carrier’s own. For $32 a month, jsut a bit more than, say, AT&T’s own plan, you get the iPhone 6s, an annual upgrade, and Apple Care+, something you won’t find at your carrier.

Apple execs say iOS and OS X won’t merge, and 10.10 will prove that.

mac-os-x-mountain-lion-messages-ipad-iphone-macbook-air

Among the hoopla surrounding the 30th anniversary of the Mac last week, Macworld‘s Jason Snell had an excellent interview with Apple’s Phil Schiller, Craig Federighi, and Bud Tribble about both the past and the future for the Mac. While the entire interview is well worth a read, the talk from Apple executives about iOS and OS X convergence being a “waste of energy” stood out to me the most.

“It’s obvious and easy enough to slap a touchscreen on a piece of hardware, but is that a good experience?” Federighi said. “We believe, no.”

“We don’t waste time thinking, ‘But it should be one [interface]!’ How do you make these [operating systems] merge together?’ What a waste of energy that would be,” Schiller said. But he added that the company definitely tries to smooth out bumps in the road that make it difficult for its customers to switch between a Mac and an iOS device—for example, making sure its messaging and calendaring apps have the same name on both OS X and iOS.

Of course, it appears that the Apple executives are taking shots at Microsoft, Windows 8, Surface line of products, and Google’s new Touch-enabled Chromebooks. Microsoft is well known to believe that computer operating systems should be the same regardless of devices. On the other hand, Apple has two complete different operating systems: one for the iPad and iPhone, and the other for the Mac. Federighi explains why:

“The reason OS X has a different interface than iOS isn’t because one came after the other or because this one’s old and this one’s new,” Federighi said. Instead, it’s because using a mouse and keyboard just isn’t the same as tapping with your finger. “This device,” Federighi said, pointing at a MacBook Air screen, “has been honed over 30 years to be optimal” for keyboards and mice. Schiller and Federighi both made clear that Apple believes that competitors who try to attach a touchscreen to a PC or a clamshell keyboard onto a tablet are barking up the wrong tree.

That being said, Apple obviously believes in there being some shared design elements between products. Remember, by the time Scott Forstall was fired, OS X Mountain Lion and iOS 6 were both filled with similarly appalling linen. Now that Jony Ive has put his stamp on iOS, natural speculation points to him doing the same for the next release of OS X.

But I don’t think we’re in for that… just yet.

Sure, OS X 10.10 (codenamed “Syrah” and currently sitting around development build number 14Z109) will pick up some of the enhancements from iOS 7 like improved notifications (and perhaps AirDrop compatibility with iOS and Siri — which the company has been toying with for months on the former and years on the latter), but I don’t believe we should expect a thorough iOS 7-like overhaul for OS X 10.10 this year.

Instead, I am expecting OS X 10.10 to have user-interface tweaks that will make the interface “flatter,” but not as stark as iOS 7′s look. I’d also expect some blur and translucency effects in a few places, but not in anyway that is central to the experience like it is on iOS. There will be a little bit more white space, more defined menu bars, and squared-off window controls, but I would not expect a full color palette change and redesigns for every single application and icon.

So don’t expect OS X and iOS’s designs to converge this year. Instead, think of 2014 for the Mac OS as more of a transition year. A transition from glitz to flat(ter), but nothing too dramatic.

Source: 9to5Mac.