Apple makes a lot more money when you upgrade to a 64GB iPhone

iPhone SE pricing

Upgrading to an iPhone with 64GB of storage will cost you an extra $100, but Apple actually only spends about a tenth of that to pay for the bigger memory chips.

With the iPhone 6s and new iPhone SE both starting with a paltry 16GB, shelling out the extra cash for more space is practically a no-brainer, and that plays right into Apple’s plan to milk the margins on its higher end models.

The latest data from IHS Technology reveals that Apple likely makes an $88 profit off each upgrade to 64GB of storage. IHS analyst Wayne Lam told TechInsider that it only costs Apple about $12 more to build the 64 gigabyte model than the 16 gigabyte model.

Last year the tech firm estimated that it only costs Apple $236 to make the iPhone 6s Plus but the company makes $513 off each handset thanks to the $749 price tag. The cost of components fails to take into account the engineering, software design, test, marketing, spaceships, and other costs that go into making the iPhone.

Tim Cook has criticized product cost breakdowns in the past, saying they’re far from reality. IHS Technology hasn’t done a component cost breakdown on the iPhone SE yet. The firm says Apple’s incurred costs for components changes over the production life of the iPhone’s life, with most components costing more the newer a device is.

U.S. Apple Stores offer machine-applied protectors for iPhone


Apple Stores in the U.S. are now offering machine-applied screen protectors for iPhone. The service, which uses a Belkin protectors and the ScreenCare+ applicator tool, starts at $18 and is available for iPhone 6 and up.

Apple Stores in Japan first began using Belkin’s tool to apply screen protectors last week, and now the service is available in the U.S.

Thanks to the ScreenCare+ applicator, you get a flawless finish that’s free from air bumps and dust particles. The standard protector applied is made using “InvisiGlass,” which is a flexible glass technology that absorbs impact and scratches without breaking.

There’s also an anti-glare option made out of scratch-resistant PET material that “enhances visibility by reducing glare from bright sunlight and artificial lighting,” according to Belkin’s ScreenCare+ webpage.

Here’s a video that showcases the ScreenCare+ tool, and how it works.

Belkin claims its protectors are so clear and so precise that you’ll hardly notice they are there. To get yours, simply pop into your local Apple Store.

Amazing infographic shows how many Nokia 5110 displays fit in an iPhone

Screen Shot 2015-12-01 at 09.59.29

Anyone who remembers the days of brick-like Nokia 5110 cellphones, where the “killer app” was the puzzle game Snake, will know that modern smartphones have come quite a way since then.

But on a pixel by pixel basis, how much better is the display of a current-generation iPhone 6s Plus compared to the Nokia 5110 of yesteryear? Check out the below infographic to find out.

The Evolution Of Resolution
Click image to open interactive version (via Gocompare).

As the above infographic by price-comparison website GoCompare shows, the total number of pixels on the Nokia 5110 — which was released in March 1998 and went on to sell 160 million units — would fit 514 times into a current iPhone 6s Plus display.

Of course, our phone requirements have shifted massively from the heady days of 1998, back when our minds were firmly fixated on Bill Clinton’s extramarital affair, Harry Potter, Britney Spears and the like. Today the majority of video is viewed online, which needless to say would have been impossible on the 84-by-48-pixel monochrome LCD of an old-school Nokia.

Still, it’s an impressive reminder of how far things have come in just 17 years. Imagine what smartphone displays will look like in 2032.

Now, if only iPhones could match the impressive battery life of the cellphones of my early teenage years …

iPhone 6s Plus battery rated 2750 mAH, 5% smaller capacity than iPhone 6 Plus.


Like iPhone 6s, the iPhone 6s Plus will also have a smaller battery than its predecessor.  Chinese website Apple.Club.TW has obtained photos of the iPhone 6s Plus battery that clearly show a capacity of 2750 mAH (milliampere hour). This is compared to 2915 mAH battery in the iPhone 6 Plus, about a 5% reduction. This mirrors the already-known battery capacity reduction in the 4.7 inch iPhone 6s, which has a 1715 mAH battery. This is also 5% smaller than the 1810 mAH battery in the iPhone 6.

It appears that Apple has had to dedicate room in the iPhone 6s and iPhone 6s Plus for the pressure-sensitive 3D Touch sensors and Taptic Engine, leaving less room for battery. However, Apple continues to quote the same battery life stats as with the iPhone 6 Plus. This means users should not notice any degradation in how long they can use their new phones compared to previous year’s generation, when the new iPhone lands in customers’ hands on Friday.

Screen Shot 2015-09-21 at 18.29.11

Apple can achieve the same battery without making the battery bigger. It is likely a combination of more efficient internal components (such as a more power-efficient processor) and software improvements made in iOS 9, that can extend iPhone battery life by up to an hour. iOS 9 also includes Low Power Mode to prolong battery life further in critical situations.

Full image of the iPhone 6s Plus battery:


Here’s why you won’t get your iPhone 6s Plus on day one.

The iPhone 6s Plus might be hard to find on launch day.

Shipping dates for the iPhone 6s Plus have already slipped to 3 – 4 weeks on Apple’s website, and it appears that the low supply may be due to production problems with its bigger than big display.

In a new note to investors, KGI Securities analyst Ming-Chi Kuo claims that one of Apple’s suppliers of the backlight display module is experiencing issues creating the new 3D Touch display, which could make the new iPhone hard to find in stores on launch day.

Apple supplier Minebea can’t make enough 6s Plus panels so the company has placed a rush order with Radiant, according to the Apple analyst’s note. Even though Apple announced this morning that it’s on pace to break its record of 10 million iPhone 6 sales from last year, Kuo claims supply shortages could be even greater close to launch.

If you haven’t pre-ordered yet, it’s not too late to get an iphone 6s though. Almost all Apple Stores in the U.S. currently have the 16GB iPhone 6s in Silver, Gold, and Space Gray available for pickup on launch day. Many also have 64GB models available, and a few also have 128GB models. Availability is even better across U.K. Apple Stores.

Kuo believes Radiant could be a better production partner for Apple backlight modules anyway though, considering the company already made the same part for the iPad mini in the past. The new order from Apple will increase its Radiant’s supply of iPhone 6s Plus backlights from 40 percent to around 80 percent until Minebea can work out its issues.

The iPhone 6s and 6s Plus where made available for pre-order at midnight on Saturday, September 12th. All iPhone 6s Plus units are now showing a ship date of 3 – 4 weeks, while all iPhone 6s units are still showing immediate availability for the September 25th launch date.

Apple’s new upgrade program will keep you addicted to iPhone.

The iPhone Upgrade Plan lets you have an iPhone forever.

Apple is planning to make it easier than ever to stay addicted to the iPhone with the introduction of its new iPhone Upgrade Program that will allow fans to upgrade to a new device every single year.

Phil Schiller announced the new program on stage at Apple’s keynote today, revealing that pricing for the iPhone Upgrade Program starts at $32 per month, which is slightly more expensive than what you can get at a carrier, but it comes with some extra benefits too.

 Now that carriers are doing away with subsidized iPhones with the the signing of a two-year contract, Apple is giving customers the opportunity to make payments on the iPhone 6s, the same way you would with an AT&T Next or T-Mobile Jump. The extra benefit is that Apple also includes AppleCare+ with the device as well, and your carrier doesn’t.

We still need to get more details from other carriers to see how much they’ll charge for monthly installment plans of the iPhone 6s and 6s Plus, but Apple’s website shows AT&T will offer the 16GB iPhone 6s Plus for just $24.97/month. The iPhone Upgrade Program for the 16GB iPhone 6s Plus costs $37 per month, which will cost you $888 over 24 months, or you can turn it in after one year and get the iPhone 7.

The iPhone 6s will be available to the public on September 25th. Pre-orders don’t start until September 12th, but you can already visit Apple’s website to save the iPhone of your choice on the carrier you want to expedite the pre-ordering process next week.

New Docks and Cases Confirmed for iPhone 6s and iPhone 6s Plus.

Apple briefly covered the topic of some new accessories for its new iPhone 6s and iPhone 6s Plus line at today’s media event in San Francisco. The company revealed that they will ship four docks in matching colors of the iPhones: Gold, Rose Gold, Space Gray, and Silver. The dock is available for purchase right now from the Apple online store for $49.99.

The company also confirmed the launch of some new colors in both its leather and silicon line-up that will all be available to purchase in sizes for the iPhone 6s and iPhone 6s Plus. The leather colors will be available in: Midnight Blue, Saddle Brown, Rose Gray, Brown, and Black. In silicone, customers will be able to choose from: White, Charcoal Gray, Stone, Antique White, Blue, Turquoise, Midnight Blue, Lavender, Pink, Orange, and Red. Many of the colors match the newly announced Apple Watch band line-up as well.