Apple makes a lot more money when you upgrade to a 64GB iPhone

iPhone SE pricing

Upgrading to an iPhone with 64GB of storage will cost you an extra $100, but Apple actually only spends about a tenth of that to pay for the bigger memory chips.

With the iPhone 6s and new iPhone SE both starting with a paltry 16GB, shelling out the extra cash for more space is practically a no-brainer, and that plays right into Apple’s plan to milk the margins on its higher end models.

The latest data from IHS Technology reveals that Apple likely makes an $88 profit off each upgrade to 64GB of storage. IHS analyst Wayne Lam told TechInsider that it only costs Apple about $12 more to build the 64 gigabyte model than the 16 gigabyte model.

Last year the tech firm estimated that it only costs Apple $236 to make the iPhone 6s Plus but the company makes $513 off each handset thanks to the $749 price tag. The cost of components fails to take into account the engineering, software design, test, marketing, spaceships, and other costs that go into making the iPhone.

Tim Cook has criticized product cost breakdowns in the past, saying they’re far from reality. IHS Technology hasn’t done a component cost breakdown on the iPhone SE yet. The firm says Apple’s incurred costs for components changes over the production life of the iPhone’s life, with most components costing more the newer a device is.

Entry-level iPhone SE will have premium battery life

iPhone SE pricing

Apple’s new iPhone might be tiny, but its battery packs a mighty punch.

Early stress tests on the iPhone SE have revealed that battery life on the Apple’s new 4-inch device is actually better than the iPhone 6s as well as Samsung’s Galaxy S7.

To see how well the new iPhone stacks up to its predecessors, Geoffrey Fowler at the Wall Street Journal put an iPhone SE review unit through a battery test and found that battery life has significantly improved from the previous model.

“In my lab stress test, which cycles through websites with uniform screen brightness, the SE lasted 10 hours—more than two hours longer than both the iPhone 6s and iPhone 5s, and nearly three hours longer than the Galaxy S7,” writes Fowler.

The iPhone SE’s simplified design is likely the reason why battery life is so good. The device’s 4-inch panel boasts an 1136×640 resolution which draws significantly less power than the 1334×750 screen found on the iPhone 6s. The lack of 3D Touch and other features also helps improve battery life, even though the iPhone SE has an A9 chip.

Pre-orders for the iPhone SE went up at 12:01AM this morning. Apple Stores will start selling the device on March 31st, with prices starting at $399 for the 32GB model and $499 for a 64GB unit.

7 great wallet cases for your iPhone 6s or iPhone 6

It’s hard to go wrong with a wallet case for an iPhone 6s or iPhone 6. Along with providing extra space for credit cards and cash, they all offer a nice layer of protection for your handset. Here are seven great options you’ll definitely want to look at.

CM4 Q Card Case, $31.98


Designed to fit up to three credit cards and cash, CM4’s Q Card Case is a minimalistic choice. A cutout on the back allows users quick and easy access to all of the wallet’s contents. A raised bezel protects the screen from scratches when placed faced down.

You can purchase a black version for $31.98. Other colors cost a bit more.

OtterBox Commuter Series Wallet Case, $24.67

A great way to keep your credit cards and cash hidden and secure, the OtterBox Commuter Series Wallet Case features a special access drawer on the rear of the case. It can hold up to three credit cards and some cash. An audible click lets your know that the items are safe. OtterBox also includes a self-adhesive screen protector.

The black version of the case is $24.67. A white/gray and white/pink version are also available and cost a bit more.

Spigen Wallet Case S, $14.99


A folio-style case, Spigen’s inexpensive option has slots for a number of credit cards and a specific compartment for cash. The dual-sided magnetic strap helps keep the case closed and all of the contents protected. The cover also doubles as a kickstand to place the phone in a nice media viewing angle.

The black version is $14.99 while a mint or pink option costs $3 more.

Lorna Wallet Case from DODOCase, $64.95


Handmade in San Francisco with high-quality bookbinding materials, the Lorna is beautiful and unique. Named after one of the company’s craftswomen, and just like its other products, is very stylish. The exterior is covered with Pergamena leather that is soft and luxurious to the touch. After opening the wallet, you’ll see the wallet portion of the case on the left with the a special plastic tray for the iPhone on the right. Most of the interior is made with soft book cloth material that DODOCase says is easy to clean. You can hold around six credit cards and cash. To make its contents even more secure, you can also use the elastic band closure to help keep the entire wallet shut when in a pocket or bag.

You can select from three different color combinations. Each is $64.95. Because each case is handmade, it will ship in five to seven days after being ordered.

Incipio Watson, $20.99


An interesting modular choice, the Watson’s exterior – which holds cash and credit cards – can easily been removed when needed. Three slots are available for cash or credit cards. The built-in elastic band can be used to keep the wallet closed while on the go.

The black version of the case is $20.99.

Moshi Overture, $44.95


Made with a weatherproof and durable exterior fabric, the Overture is another great folio wallet choice. The interior features a soft microfiber lining to keep your screen free of scratches. You should be able to fit around three credit cards and cash inside. It can also place your handset into a nice angle for viewing media or surfing the Web. Moshi also includes a washable screen protector that stays inside the case and can be used to keep an iPhone free of smudges and other debris.

Three different color combinations are available for $44.95 each.

Speck CandyShell Card, $25.46


A wallet version of Speck’s popular CandyShell line, the case is made with a softer inner layer and a harder outer shell. You can fit up to three credit cards and cash into the slide loading slot on the rear of the case. As a nice touch, a protective layer separates the wallet’s contents from the back of your handset.

A black version of the case costs $25.46. It’s also available in three other color combinations that cost a bit more.

U.S. Apple Stores offer machine-applied protectors for iPhone


Apple Stores in the U.S. are now offering machine-applied screen protectors for iPhone. The service, which uses a Belkin protectors and the ScreenCare+ applicator tool, starts at $18 and is available for iPhone 6 and up.

Apple Stores in Japan first began using Belkin’s tool to apply screen protectors last week, and now the service is available in the U.S.

Thanks to the ScreenCare+ applicator, you get a flawless finish that’s free from air bumps and dust particles. The standard protector applied is made using “InvisiGlass,” which is a flexible glass technology that absorbs impact and scratches without breaking.

There’s also an anti-glare option made out of scratch-resistant PET material that “enhances visibility by reducing glare from bright sunlight and artificial lighting,” according to Belkin’s ScreenCare+ webpage.

Here’s a video that showcases the ScreenCare+ tool, and how it works.

Belkin claims its protectors are so clear and so precise that you’ll hardly notice they are there. To get yours, simply pop into your local Apple Store.

Claimed 4-inch iPhone in Leaked Video Likely Just an iPhone 6s

A number of tech blogs have shared a video from Chinese website M.I.C. Gadget that claims to provide the first real look at Apple’s next-generation 4-inch iPhone, but there are some clues to suggest the mystery smartphone may simply be a regular 4.7-inch iPhone 6 or iPhone 6s.

First and foremost, the distance between the speaker grille, pentalobe screws, Lightning connector, headphone jack and microphones appears to be the same as the iPhone 6s. If this were truly the so-called “iPhone 6c,” those components would need to be closer together on the bottom of the smartphone.

The display width also appears to resemble an iPhone 6s compared to the size of the home button, but exact measurements are hard to determine without an object for scale. The lack of a 4.7-inch iPhone 6s and 5.5-inch iPhone 6s Plus for comparison also makes the video more questionable.

M.I.C. Gadget has accurately leaked some iPhone, iPad and iPod touch components in the past, so there remains a slim possibility this video truly depicts a new 4-inch iPhone. The website has also aggregated a number of false leaks and rumors, however, so the authenticity of this video remains in doubt.

The much-rumored “iPhone 6c” may feature a 64-bit Apple A8 chip, 1GB of RAM, 16GB and 64GB storage sizes, 8-megapixel rear-facing iSight camera, improved FaceTime HD camera with ƒ/2.2 aperture, Apple Pay, Touch ID, VoLTE calling and more. The smartphone could launch by the end of March for around $500.

Best iPhone 6S Wireless Charging Cases

Aircharge Wireless Charging Case

Aircharge Wireless Charging Case ($54)

Aircharge Wireless Charging Case

This case will make your iPhone 6 or 6S compatible with the Qi wireless charging standard. It’s a smart design with a hard white panel on the back with the Qi receiver, and a rounded, malleable black bumper that will protect your iPhone from bumps and drops. There’s a very large cut-out on the back which showcases the Apple logo and the camera, which also makes it easy to slot your iPhone in. The problem with all these cases is that they have to plug into the Lightning port, which blocks the port and adds a bulky section at the bottom. There’s an audio jack extension included for this reason, but you’ll have to remove the case to get at the Lightning port. The Aircharge is still one of the slimmest and lightest wireless charging cases we’ve seen, and it’s also certified by Apple.

Buy it now from:


Dog & Bone Backbone Wireless Charging Case ($70)

Dog & Bone Backbone Wireless Charging Case 

Dog & Bone are known for their rugged and waterproof cases, so if you want something tough that also adds Qi wireless charging support, this is the one for you. It meets military standard 810F, so drops of up to 4 feet are no problem. It’s a rounded, chunky case with a tire tread texture on the back and a highlighted, slide-out section for charging that’s lined with blue, red, pink, or orange accents. It definitely adds some bulk, but all protective cases do. One thing we really like about this case is the inclusion of a Micro USB port, so if you ever do want to revert to wires, you don’t have to remove the case for charging. You get a charging pad in the pack, but you can also buy a separate 1,500 mAh battery for $60, which is interchangeable with the wireless charging section.

Buy it now from:


Incipio Ghost Qi Wireless Charging Battery Case ($100)

Incipio Ghost Qi Wireless Charging Battery CaseIf battery life is a problem for you in general, then Incipio has you covered with the Ghost case. This is a 2,100mAh battery case that should deliver around 80 percent more battery life for an iPhone 6 or 6S. The Ghost also supports Qi wireless charging, so you can pop it on any Qi pad to get the juice flowing. There’s a power button on the back with four LEDs to indicate remaining battery life, and Incipio included a Micro USB port in case you want to charge it up the old-fashioned way. It is quite bulky, but the matte sections at the top and bottom feature a shiny, brushed metallic effect that adds some style and helps safeguard your iPhone from damage.

Buy it now from:


Fone Salesman iQi Mobile ($19)

Fone Salesman iQi Mobile

Maybe you’ve already got a case that you love, but you’d still like to add wireless charging. The iQi Mobile accessory could work for you. It’s a flat tag with a flexible wire and a plug that slots into your Lightning port. The idea is that you slip the Qi receiver tag part into your case, and then insert the plug into your iPhone port to enable wireless charging. It’s not going to work with every case, but it should work fine with slim, flexible cases. We’re also uncertain about its longevity given the plug and ribbon feel pretty flimsy, but as a stop-gap to test out wireless charging on your iPhone, it’s worth a go.

Buy it now from:


Tango Wireless Charging Sleeve ($30)

Tango Wireless Charging Sleeve

This is an interesting two-piece case that enables you to easily slide in your iPhone 6 or 6S. The case comes in plain black and touts cut-outs for the camera and all of your buttons. With the case on, your iPhone can be charged via any Qi pad, but Tango does also offer its own Charger Pad($65), which also allows you to charge multiple devices at once. It can also charge your iPhone, no matter what angle you place it down at. The bottom section also includes a Micro USB port for charging with cables, along with an audio jack extension and grilles designed to redirect the speaker to the front. At the time of writing, the case and pad are available at a discount on Kickstarter, and the project has already surpassed its funding goal. It starts shipping in January 2016.

Order it now from:


Bezalel Latitude Universal Charging Case ($50)

Bezalel Latitude Universal Charging CaseWhen Samsung adopted wireless charging in the latest Galaxy smartphones, it cut through the standard war by supporting both Qi and PMA standards, and that’s exactly what the Latitude case does for iPhone. Successfully funded on Kickstarter a couple of months ago, the Latitude case is fairly slim and curvy, comes in either black or white, and allows you to charge your iPhone using a Qi or PMA pad. It also leaves the bottom open, so there are no audio jack hassles, and you can easily slide the Lightning connector out, so you don’t need to remove the case if you decide that you want to charge or sync using your old Lightning cable. You can pre-order the device now, however, it likely won’t ship until February or March.

Order it now from:


Patriot Fuel iON Case ($40)

Patriot Fuel iON Case

Our final option has been around for a while and it makes wirelessly charging your iPhone easy, mostly because it employs a magnetic system. The big drawback is the fact that the technology is proprietary, meaning you can’t use it with other Qi or PMA pads and you’ll have to buy Patriot’s base ($20) or pad ($25). The case is fairly slim, with cut-outs for the camera and buttons. The bottom section is bulky and features a slide in section for the Lightning port, but there is also an audio jack extension and a Micro USB port for charging. Because it’s magnetic, it’s easy to place your iPhone securely on the pad or dock.

Buy it now from:


Hate Apple’s new iPhone battery case? Don’t f*cking buy it


Yes, Apple launched a new battery case for iPhone 6s today, and yes, it’s butt-ugly.

All battery cases are, but because this one has an Apple logo on it, the Internet is getting all bent out of shape over just how ugly it is. There’s one thing nobody is mentioning, though: You don’t have to buy one if you don’t like it — and no one really cares what you think.

To put it bluntly, it’s not easy to polish a turd. Some things are inherently ugly, and not even Apple and Jony Ive can make them look good. Battery cases — which make your otherwise slim and slender smartphone fat and heavy in an instant — are one of those things.

No matter how much you tweet about it, blog about it, or cry about it while looking longingly at photographs of Steve Jobs and remembering the good times, when battery cases like these would have been a laughing stock at Apple design meetings, that’s not going to change.

Complaining won’t change the position of the Lightning port on the Mighty Mouse 2, the way in which you charge Apple Pencil, or the embarrassing mess that is the iPhone 5c case, either.

Battery cases are practical. Battery life on the iPhone 6s isn’t great, and if you’re a heavy user, chances are you rarely get through a full day without having to top up at least once. With that being the case, the Apple Store probably sells a lot of them. It’s no surprise Apple would want a piece of that pie.

It is somewhat ironic that Cupertino would consistently sacrifice battery life in an effort to make the iPhone thinner every year, then release a case that makes the iPhone fatter to give us that extra battery life we so crave. But Apple didn’t do this on purpose just to make more money. Apple won’t make the iPhone 7’s battery life poor on purpose, just so you’ll buy a $99 battery case with your upgrade.

Maybe it’ll get you a retweet, but bitching about the iPhone battery case on Twitter won’t hurt Apple. The company will sell a ton of these to people who need battery cases, and none of them care what you think.

If you hate the Smart Battery Case, just don’t buy one. But please, shut up about it.