iPhone 7 Plus is Most Popular ‘Plus’ Model Apple Has Released

According to Apple CEO Tim Cook, the 5.5-inch iPhone 7 Plus, released in September of 2016 alongside the smaller 4.7-inch iPhone 7, is the most popular “Plus” model Apple has released, outselling the 2014 iPhone 6 Plus and the 2015 iPhone 6s Plus.

Apple’s Plus lineup has always had differentiating factors compared to the smaller iPhones Apple offers, but in the iPhone 7 Plus, the dual camera appears to have been particularly popular with customers. The iPhone 7 Plus features both a standard wide-angle lens and a 56mm telephoto lens, which can be used to improve photos.

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It also features a “Portrait” mode that’s used with the 56mm lens to create high-quality DSLR-style images with blurred backgrounds to highlight subjects, a unique function that may have drawn more interest.

Customers may also be getting used to the larger form factor in general. In 2014, with the switch to the 4.7 and 5.5-inch sizes, going from the 4-inch iPhone 5 line to the 5.5-inch size was a huge jump, but with two years to adjust to the new display sizes, it’s not such a leap.

Cook said that Apple had underestimated demand for the iPhone 7 Plus, leading to supply and demand issues with the device that impacted sales. Despite that, Apple saw record iPhone sales during the quarter, selling a total of 78.3 million iPhones.

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Opinion: What’s the best iPhone 7 to buy?

With the release of the iPhone 7, customers have a lot of choice when it comes to purchasing the best iPhone for their personal circumstances. If you’re in the market for a new iPhone 7, which new iPhone should you consider buying? Have a look as we break down the possibilities inside.

STORAGE SPACE

Now that 32GB is the base amount of storage space in the iPhone 7, users can get away with virtually any storage variety without encountering an extreme storage space conundrum. That said, 32GB is still a small amount of space for anyone who plans on getting the most out of their new iPhone.

After some thinking, I’m convinced that the new sweet spot for storage space is the 128GB version of the iPhone. 128GB lends users a high storage ceiling. Only the most prolific storage users might look into the 256GB models of the iPhone 7. But if money is no issue, it certainly can’t hurt to opt for that much storage.

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128 GB is the new storage sweet spot

Another thing that you’ll want to consider is resell value. In the resell market, I imagine that 128GB will be the most sought after model. With 256 GB, you’re reaching a level of diminishing returns as far as resell value goes. I don’t picture most buyers being in the market for a 256GB iPhone 7, and for that reason, it may be hard to recoup the extra money paid for the additional storage.

Conclusion: Easy. Get 128GB.

VIDEO WALKTHROUGH

COLOR

Color is highly subjective, but there are some definite things to consider here as well. Do you want to make it obvious that you have the latest and greatest? If so, then Black and Jet Black are your best options.

Do scratches and micro abrasions make you freak out? Then you’ll want to avoid the Jet Black version of the iPhone 7.

Do you use your iPhone naked, i.e. without a case? If so, and you aren’t worried about scratches and micro abrasions, then the Jet Black iPhone is by far the best feeling iPhone from a tactile perspective. I’ve long held the opinion that the plastic iPhone 5c was the best handling iPhone up until this moment in time, but the Jet Black model easily dethrones it.

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As far as tactile feel goes, the Jet Black finish is by far the best

If you want to play it safe with regard to potential resell value and durability, then the regular matte Black iPhone 7 is probably the safest bet. It looks good too, but it’s just not as pretty or as grippy as the Jet Black iPhone 7. Of course, you could also opt for an iPhone 7 Smart Battery Case or one of Apple’s Silicone or Leather cases.

Something you’ll also want to consider is availability. There’s way more Gold, Rose Gold, and Silver iPhone 7s available than there are Black and Jet Black iPhone 7s.

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Black (matte) looks great as well, and is less prone to scratches

Conclusion: Most people should get Black, but if you can handle scratches and abrasions and are willing to go naked, Jet Black is the hands-down winner from a tactile standpoint. If availability is the deciding factor, then you might have to choose Gold, Silver, or Rose Gold instead.

SIZE

Should you buy the iPhone 7 or the iPhone 7 Plus? This is a question that many of you have no doubt pondered over. I’ve been in the regular-sized iPhone camp for some time now, but the Plus model, with its new iSight Duo camera is quite the compelling option.

Yet, even with such a wanted feature, the Plus model is simply too big for some users. If you’ve tried a Plus before and hated the experience, then the presence of the iSight Duo camera isn’t enough to make up for that in my opinion.

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The iPhone 7 Plus isn’t for everyone, but features distinct advantages

However, if you’re comfortable with the Plus model, or even if it’s just a satisfactory experience, the extra camera features are a big draw. This is especially true if you take iPhone photography seriously.

The all new Portrait mode allows users to get that highly desirable depth of field effect in portrait shots with virtually no effort. The presence of the extra 56mm telephoto lens is also wonderful for close up shots and macro photography.

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Portrait mode is an iPhone 7 Plus exclusive

But don’t forget that the regular iPhone 7 is no slouch when it comes to camera optics. It features the same ƒ/1.8 28mm wide angle lens that’s found on the iPhone 7 Plus, and it also features optical image stabilization, something previous 4.7″ iPhones lacked.

The iPhone 7 Plus has another big advantage, though, and that’s screen size. The Full HD display allows you to see more content on screen at once, and many apps are designed to take advantage of the extra real estate in exciting ways.

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You’ll find many apps that take advantage of the iPhone 7 Plus’ extra real estate

Conclusion: This is by far the hardest decision of the three, but if you can handle the large size, and iPhone photography is of the utmost importance to you, get the iPhone 7 Plus. If you dislike large phones or find them uncomfortable to use, or if the new camera options don’t move the needle for you, you should consider opting for the iPhone 7.

FINAL ANSWER

First Option Secondary Option
Storage 128GB You should really get 128…(…unless you’re an extreme prolific/anemic storage user.)
Color Black (Matte) Jet Black(If going caseless and you don’t care about scratches)
Size iPhone 7 Plus iPhone 7(If you dislike large phones, and photos take a back seat)

Which iPhone did you end up ordering? Do you agree with most of these points, or do you recommend a different configuration? Sound off down below in the comments section.

If you’d like to see more of the iPhone 7 and iPhone 7 Plus’ top features? Be sure to watch our full overview video below:

Brilliant Tip Makes iPhone Run Faster

Say goodbye to crashing apps and Safari pages loading at a glacial pace forever. Thanks to Marc Forrest, an IT guru and the web world’s new favorite iGuy, the internet has been #blessed with a trick that will clear the random access memory (RAM) on your phone and make it go way faster.

 How do you do it, you ask? Once you’re on the homepage of your screen, hold down the power button until the “Slide To Power Off” message appears. Now take your finger off and hold down the home button for five seconds and voilà!

But does this thing actually work? Realizing that it seems a bit too good to be true, Marc tweeted a photo of his own iPhone to show the difference in memory after he tried out his own trick.

On top of that, the internet’s verdict seems to be all in favor of giving this hack a go.

Three cheers for no more interruptions while scrolling through your Facebook feed!

Pro surfer puts the iPhone 7 & 7 Plus to the latest OTT waterproofing test

While Apple makes rather modest water-resistance claims for the new iPhone 7 and 7 Plus, suggesting nothing more demanding than a cycle ride in the rain, that hasn’t stopped people putting them through some rather more extreme tests.

We’ve already seen the phone survive immersion in water, soda and coffee, and even dropped into 35 feet of water. This latest test has pro surfer Kai Lenny take the iPhone 7 and 7 Plus out into the waves …

 

He starts with the iPhone 6 and 6s, which unsurprisingly don’t survive for long – both dead within five minutes.

The iPhone 7, however, is still working perfectly after a full 30 minutes of surfing. The 7 Plus doesn’t do quite so well, with the audio badly affected after the same 30-minute ride.

Don’t try this at home, though: Apple officially rates the waterproofing at 1m immersion in still water for 30 minutes – and even then, water damage isn’t actually covered by the warranty.

But hey, the tests are fun to watch.

iPhone 7’s ‘Best LCD Display Ever’ Marks ‘Major Upgrade Over iPhone 6’

iphone-7-front-backDisplayMate Technologies has declared iPhone 7 has the “best LCD display” it has ever tested, calling it “truly impressive” and a “major upgrade” over the iPhone 6 based on a series of advanced viewing tests and measurements.

iPhone 7 achieved the highest color accuracy, peak brightness, and contrast rating in bright light of any smartphone display, the highest contrast ratio of any IPS LCD display, and the lowest screen reflectance of any smartphone display.

Apple’s latest flagship smartphone also has image contrast and intensity described as “visually indistinguishable from perfect,” and the smallest color variation when viewing the screen at an angle of any smartphone display.

Color Accuracy and Power Efficiency

iPhone 7 has two color gamuts, including a new 26% larger DCI-P3 Wide Color Gamut, as found in 4K TVs, and a traditional, smaller sRGB / Rec.709 gamut. DisplayMate said both gamuts have been implemented with absolute color accuracy that is “visually indistinguishable from perfect,” which is “truly impressive” and a “major competitive advantage” over other smartphones.

DisplayMate said the iPhone 7 has “the most color accurate display” that it has ever measured, adding that the smartphone’s display is “very likely considerably better than any mobile display, monitor, TV, or UHD TV” that consumers have. In technical terms, the iPhone 7 has a “Just Noticeable Color Difference” (JNCD) rating of 1.1, which is the best result of any smartphone it has ever tested.

Despite having a much wider color gamut, the iPhone 7’s display is 7% more power efficient than the iPhone 6’s display.

Wide Color Gamut LCDs like the iPhone 7 instead use specially tuned Red and Green phosphors to optimally transform the light for the chosen saturated Red and Green primaries, which improves their light and power efficiency.

Brightness

The measured peak brightness for the iPhone 7 is 602 cd/m2 (nits), the highest of any smartphone DisplayMate has ever tested.

The measurement increases up to a record 705 nits when Automatic Brightness is turned on under brightly lit conditions.

On the iPhone 7 the Maximum Screen Brightness can go much higher when Automatic Brightness is turned on, so that users can’t permanently park the Manual Brightness slider to very high values, which would run down the battery quickly. High Screen Brightness is only needed for High Ambient Light, so turning Automatic Brightness On will provide better high ambient light screen visibility and also longer battery running time.

Contrast Ratio

DisplayMate said the iPhone 7 has a record-breaking contrast ratio among IPS LCD smartphone displays.

The iPhone 7 has a measured Contrast Ratio of 1,762, which is Very Good for a mobile display, and the highest we have measured for any IPS LCD display. It is also 26 percent larger than the 1,400 that Apple lists as Typical. However, Contrast Ratio is only meaningful in low ambient light, which is seldom the case for mobile displays.

iPhone 7 also has the highest contrast rating (137 to 160) in high ambient light of any smartphone.

Reflectance

DisplayMate said iPhone 7 has 4.4% screen reflectance, which is a record low among smartphones it has ever tested.

However, the iPhone 7 doesn’t come close to the record low 1.7% screen reflectance of the 9.7-inch iPad Pro, which has a special anti-reflective coating.

Unfortunately, AR coatings still can’t be used with smartphones, which have much higher abrasion and scratch issues than tablets and other touch screen displays because they are small enough to be carried in pockets and bags that have all sorts of scratchy things inside. A number of companies are working on technologies that can produce both low screen reflectance and high abrasion and scratch resistance […] but it’s challenging and also has to be cost effective. Since peak brightness can’t keep increasing due to battery power limitations and thermal issues, developing a low reflectance screen will be the key to improving display performance in high ambient light.

Viewing Angle

DisplayMate said the iPhone 7 has “excellent viewing angle performance” with no visually noticeable color shifts. The display had the smallest color variation when viewed at an angle, earning a JNCD rating of 2.1 or less.

With its Dual-Domain Pixels, the iPhone 7 Contrast Ratio remained close to 1,000 at 30 degrees for both the Portrait and Landscape modes, which is the highest we have measured for LCDs. However, all LCDs do have a strong decrease in Brightness (Luminance) with Viewing Angle, and the iPhone 7 showed (as expected) a 55 percent decrease in Brightness at a modest 30 degree Viewing Angle.

Mockups Show AirPods in Apple’s New Jet Black Color

Inspired by Apple’s new Jet Black color for the iPhone 7 and iPhone 7 Plus, designer Martin Hajek recently created a few mockups of what the company’s all-new wireless AirPods could look like if the accessories had a similar dark color option.

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In his blog post, Hajek said he “modeled these earphones and rendered them in brand-new iPhone gloss black,” making them visually identical to the new, shiny finish of the iPhone 7 in Jet Black.

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Hajek even visualized the AirPods charging case in Jet Black. When inside of the case, the AirPods can get up to 24 hours of battery life, according to Apple. On their own, the Bluetooth headphones have up to 5 hours of music playback on a full charge.

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Although most hardware announced at Apple’s September 7 event is debuting later this week, on September 16, the AirPods still have an unspecified launch in “late October.” If you want to check out more of Hajek’s renderings of the Jet Black AirPods, visit the designer’s website.

iPhone 7 Reviews: ‘Terrific Phones’ That Offer a ‘Foundation’ for the Future, But Not an Essential Upgrade

The official launch of the iPhone 7 and iPhone 7 Plus is still three days away on September 16, but the first reviews of the new smartphones have started showing up online this morning. Some of the sites have been quietly testing out the new handsets for around a week, and general impressions have been positive, despite the lack of a radical design overhaul compared to last year’s iPhone 6s and 6s Plus.

The Verge offered perhaps the most balanced perspective on the iPhone 7 series, which it called “terrific phones” but also “incomplete”, given that the wider color gamut, and the real potential of the Taptic Engine and the iPhone 7 Plus’s dual-lens camera – which rely on software updates – won’t be realized at launch.

The Verge said non-adopters “won’t actually be missing out on much” if they don’t get an iPhone 7, which it described as a “transitional step to a vision of the future” and a “foundation” for how the next generation of iPhones will integrate into our lives.

The entire time I was using the iPhone 7, I felt like I had a prototype of next year’s rumored drastic iPhone redesign disguised as an iPhone 6. All those bold bets on the future are legitimately exciting, but here in the present using the iPhone 7 in a case feels a lot like using a iPhone 6S with a weirder home button and more adapters.

Meanwhile, Mashable offered a more enthusiastic line of thinking for early adopters, calling both devices “worthwhile upgrades” that “inch us ever-closer to the completely sealed, moving-parts-free ideal of a smartphone slab”. The review notes that both phones are “fast” and the stereo speakers “really shine” when it comes to gaming, while battery life was impressive, with the larger handset closing in on two days with moderate use.

It also put the phones through some underwater ordeals, the result of which was “pretty awesome” and offered peace of mind for those prone to dropping their phones in the toilet, but it didn’t recommend going for a swim with the devices.

I had a good time placing the iPhone 7 and 7 Plus under running water and dropping them into water-filled containers and sinks. Not only did they hold up, but both phones continued to function in the drink.

Each time I tried this, the iPhone 7 and 7 Plus were unharmed. I fished them out of the water and dried them with a cloth and then continue using them. One thing you cannot do right after submerging your phone, though, is charge it. Apple recommends letting the Lightning port dry out for five hours before attempting to charge either device again.

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TechCrunch
 got hold of a glossy black iPhone 7 and remarked that it definitely showed scratches and abrasions after a weeks’ use. It also mentioned that the home button’s Taptic Engine feedback makes it feel as if the whole bottom half of the phone is clicking, yet it called the implementation a “flawless transition” from the physical home button that prepares users for when the button disappears entirely. It said Apple’s new flagship devices are “fast, capable, and functional” and “probably the best portable cameras ever made”.

This is quite simply the most sophisticated camera and image processor pairing ever seen in a smartphone or any camera period. There have been a couple of other applications of dual camera setups in phones, but the execution is crude by comparison.

The optical zoom works great, and the 56mm lens naturally adds that nice compression of facial features and slight blurring of background that a standard lens gives, especially up close.

It won’t be long before Apple customers begin to receive the iPhone 7 and 7 Plus handsets themselves, as the September 16 launch date approaches. Images have emerged online of iPhone 7 shipment batches ready to leave factories in Zhengzhou, China, while some customers have already received shipping confirmation