Get your Showtime Anytime with Apple TV.

showtimeanytime

Apple TV added Showtime’s new on-demand video service, Showtime Anytime, to the list of channels available to Apple TV user in the U.S. today.

The Showtime Anytime service has been available on a number of other set-top boxes, including the Roku, Xbox 360, and Amazon’s FireTV, but is finally coming to Apple’s set-top box as it amps up content ahead of a rumored 2015 redesign.

Like many of the channels on Apple TV, Showtime Anytime gives subscribers on-demand access to the network’s original series and programming so you can binge through Dexter’s most gruesome murders until your heart’s content.

Unlike many Apple TV apps though, Showtime’s channel comes with the ability to stream what’s being broadcast live on Showtime, so you don’t need a cable box at your TV to follow Carrie Mathison’s latest terrorist hysterias on Homeland in real-time, rather than waiting for new episodes to show up a day later on-demand.

Along with adding the Showtime channel, Apple also brought back its iTunes Festival channel to users in anticipation of the month long concert the company will broadcast from London throughout September.

Showtime Anytime Now Lets You Tune Into Live TV From Your iPhone.

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Providing access to old episodes just isn’t enough for cable channels to be competitive on iOS anymore. The latest trend is to allow users to tune into live TV if they have a cable subscription. ABCTime Warner, and ESPN are all doing it, and now Showtime is jumping in too.

Showtime Anytime 2.0 hit the App Store this morning with a new feature that lets you tune into Showtime’s live programming. Now you can ride around town and not miss a second of Homeland season 3.

Here are the release notes:

What’s New in Version 2.0
– Live TV: Tune in to watch what’s currently airing LIVE on SHOWTIME
– Improved stability and performance
– Minor bug fixes